#11: Paul Sanneman on Getting Business from Architects
Paul Sanneman is a consultant to builders and remodelers through his firm, Dream Business Coaching. He has coached hundreds of businesses over his more than 30 years of experience in the industry. Along the way, he has developed has some strong, and undoubtedly well-earned, opinions as to how you should be marketing. And it centers around the relationships you build with architects. You may not agree with everything Paul says in the interview, but his viewpoints are definitely worth your attention, as they just may change your strategy. I shifted my perspective on a few topics after our discussion, and I guarantee you will learn some valuable information. Enjoy.
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