Empowering Home Builders for Excellence
By Jared Gossett, Austin’s 2X Custom Builder of the Year
The team at Cedar Build is innovating architecture in Austin and beyond. With a focus on small multifamily infill sites, Cedar has developed deep expertise both in how to optimize such sites and also how to leverage newest code and legislative updates for impact. Their team is also building out software with AI to help developers efficiently assess infill sites at scale across the country. Thanks for listening, and enjoy the episode!
In our inaugural Innovators Series episode, we visit with Oklahoma builder and developer, Austin Tunnel. Austin is Founder and CEO of Building Culture, a company building homes and urban communities designed to last generations. From his means of designing and building to the way he structures his deals for investors, Austin's approach is a case study in elevated real estate development.
In this mini-sode I somewhat disparage the real estate community, wannabe builder tech bros, and more. Hopefully you learn a few things to keep you safe and profitable while you're out there in the spec building trenches. Y'all have a great end to the year, and by the way, we have some video episodes coming out asap. Stay tuned.
I've hesitated to put this episode out, because I generally try to take an optimistic, encouraging tone. But we can't get better until we accept the reality of our situation. So, here's to each of us, and the building industry as a whole, staring reality in the eyes - and getting better. Wishing everyone nothing but success!
At the most fundamental level, there are really only two strategies in business, and only one that works for small businesses. Most home builders get this wrong, and end up stuck in the middle, never generating the profits they should.
In this episode Jared discusses the risks of getting your strategy wrong, and the opportunities once you find the one that truly sets your business apart.
Joey Fentress is the founder and owner of Proform Builds, a Seattle-based luxury home builder. Joey recently expanded his operation into Austin, where I was introduced to him and his team. The level of professionalism with which Joey runs his business is evident in just a short conversation, and it's reflected in the quality of their builds.
Latest Episodes
California's real estate market has long been a bellwether for the nation, reflecting broader economic and social trends. However, recent developments have introduced new challenges and shifts within this dynamic market. High-profile migrations, the introduction of new tax laws such as the "mansion tax," and changing political climates are reshaping the landscape for investors and developers alike.
The "Building Optimal" podcast, in its 100th episode titled "Market and Lending Trends with Arixa Capital," delves into a significant trend shaping the US economic landscape: the increasing migration of businesses and professionals to Texas. This article explores the factors driving this shift, with a spotlight on Austin, Texas, as a prime destination for both living and business operations.
In the recent episode #100 of the "Building Optimal" podcast, titled "Market and Lending Trends with Arixa Capital," a highly relevant topic for the real estate and business sector was addressed: the growing migration to Texas. This phenomenon, which has captured the attention of investors, developers, and professionals alike, reveals significant trends in market dynamics and preferences for business and residential location in the United States.
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Our Mission and Impact
Building Optimal is a proud supporter of our affiliate non-profit, Exponencialistas, an organization empowering entrepreneurs across Latin America to make a difference in their communities.
Exponencialistas fosters entrepreneurship as a means to combat poverty and stimulate community development. By providing mentoring, resources, and investment, we've seen firsthand how small businesses can flourish, creating jobs, and bringing hope to communities that need it most.
Today, we're proud to say that Exponencialistas has grown into a vibrant community of over 180,000 members, each contributing to the positive transformation of Latin America, one entrepreneur at a time.

