Posts by Jared Gossett

Find and Profit From Your Brand DNA

Quality. Service. Value. Experience. It seems like almost every builder advertises some form of these things, doesn’t it? So, what sets you apart if everyone is also advertising their “quality?” How is a customer supposed to differentiate and ultimately choose you? Well, read on my friends… Brand DNA is that immutable “organic” matter that makes…

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A Better Way to Build

This is an article written by Ed Earl, the Zen Builder. Ed was our guest for one of our most popular episodes, “Secrets to Happier Clients.” So, we are thrilled that Ed is willing to share his article about collaborative construction, titled “A Better Way to Build,” with us. Here’s Ed…   A Better Way…

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The Right Way to do Customer Deposits

How many of you are taking customer deposits? If you aren’t, let’s start there…because you should be. You should be charging some amount up front either at contract signing or it can be at funding of the construction loan, if they have a lender. The amount varies. 5-10% of the contract price is common. The…

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Bulletproofing Against Downturns

It’s an age-old question all business owners would like to know…when will the next downturn be? I’ve been thinking about it lately, trying to get my arms around it and make sound business decisions based on the facts. I’ve talked with various experts, explored some different fake news sources, and drawn upon my experience in…

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#23: The Right Way to do Customer Deposits

Many people get this deceptively simple practice wrong, but it’s an easy fix. In this episode, Jared reads a recent article he wrote for our newly launched, Building Optimal Journal. If you haven’t yet, be sure to check out our new articles, such as Bulletproofing Against Downturns. Show Notes: 0:30 – The two most important…

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